The business side of private practice our dietetics training left out
Learn how to bring in private pay clients and run your practice so you can keep working for yourself.
Show me why clients aren't booking
Free 60-second quiz
You went out on your own to make more money and work the hours you choose.
But if private practice doesn't work out, the backup plan is a telehealth job seeing twenty clients a week at $50 a session, working for someone else again.
So you work harder. You open evening sessions, panel with insurance to fill your schedule and start looking at another certification.
Yet clients still aren't booking the way you need them to.
Our dietetics training spent years preparing us to care for clients and never covered how to run a private practice as a business.
I tried working harder too.
For a while that meant evenings I didn't want to work, insurance referrals that weren't always a good fit and sliding scale spots to bring clients in.
Eventually I was more exhausted than when I started and wondering whether to keep my practice at all.
But I didn't want to go back to working for someone else. What changed things wasn't working harder.
It was learning the business side of private practice.
And as a result, I went from
$5K months
seeing 15-20 clients a week
to
consistent $10K months
seeing fewer than 12.
I charged $250 a session.
(Yes, really. Go ahead and read that again.)
Every client was private pay.
And I only saw clients 4 days a week from 10am-3pm.
Show me why clients aren't booking
Answer a few quick questions, and your result tells you what to fix.
Free 60-second quiz[Section 7: copy still being written]
What dietetics gets wrong about private practice
Being underpaid and undervalued gets treated like part of the job. It isn't.
A full caseload is whatever you decide you have capacity for, not what the rest of the field calls normal.
We're allowed to talk about money out loud, even in a helping profession. And wanting to make good money doesn't make you greedy.
A dietitian who's stretched thin and exhausted can't give clients present, unrushed care.
[Lead-in to the free Private Practice Audit, copy to come]
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