Your Biggest Growth Gap:

You Don't Have a Defined Niche

Believe it or not, prospective clients decide whether to reach out within seconds of landing on your website. A list of specialties (eating disorders, intuitive eating, gut health) makes sense, since clients can find what they’re dealing with right away. But when another dietitian’s website describes a situation that sounds like theirs, that’s the website that feels written for them.

Meanwhile, the calls that do come in end up being a guessing game about fit, since nothing in your marketing pre-qualified the right person in the first place.

You end up spending time on calls with people who aren’t quite a match, and fewer of the people reaching out are the ideal-fit clients who would’ve been an easy yes.

Your Next Step:

Write down how you answer when another provider or a prospective client asks who you work with, word for word, the way you’d say it out loud.

Then look at the words right after “I work with.” If they name a specialty, like eating disorders or diabetes, the person listening knows what you’re trained in. What they can’t tell is whether you’re the dietitian for the specific person in front of them.

Keep what you wrote. It’s the first thing we’ll look at together in a Private Practice Audit.

During the audit, we’ll talk through where your practice is now and where you want it to be. Then I’ll show you what’s keeping clients from booking and the one thing to focus on next.

Describing who you help in a way clients recognize is part of the business side of private practice, and our dietetics training left it out. That business side is what I teach in The Dietitian CEO, my 12-week coaching program for private practice dietitians, so you can keep working for yourself.

If you'd like an exclusive look inside the program, you can watch the video here.